“How to organize products on Shopify?” is one of the most asked questions by Shopify users. This is mostly objective, and that’s why there is no specific answer to this question. The store owners have the complete freedom to organize products the way they want. But remember that the main purpose of organizing products is to ease of use of the customers. Therefore, I am sharing some tips that will help you decide how you should organize your products.
So, let’s learn how to organize products on Shopify!
1. Know the capabilities of the Shopify platform
Every platform is different and has specific capabilities that you need to consider before organizing your products. For example, in Shopify, you need to consider the product types, product tags, and collections. Let me tell you how you can use these three factors to organize your products.
First, the collection is the most widely used tool to organize the products of your store. It is the best way to group similar products based on product tags or types. For example, if you have a t-shirt store, you can create collections such as men, women, kids, etc.
Second, use the product type to organize your products. When you add a product on Shopify, you need to declare the product to a product type. It is used to categorize the products and assign them to a certain collection. There are two ways to add products to the collection. These are automated and manual.
Product type can be used as an attribute of condition in the automated collections. Product Type can also be used as a tag to filter products from the Shopify admin. Your customers will be able to search for any product based on the product type as well. So, you can use product type for both the backend and frontend of your store to organize products on Shopify.
Finally, you can use product tags as searchable keywords to search your products. Tags are mostly used for adding products in automated collections. You can use multiple tags on a product, unlike the product type. Besides that, it will increase the customer’s experience while shopping in your online store.
2. Give more emphasis on different types of Collections
As you already know, that collection is the easiest and best way to organize your products on Shopify. Let’s see How to Organize Products on Shopify using different types of collections.
Simple collection: You can use a simple collection if your store has a small or moderate amount of products. Here you will be able to show all similar products as a group so that customers can shop much easier—for example, a collection of shirts, t-shit or trousers. If your store has a large number of products, then a simple collection might not be suitable to organize your products.
Nested collection: A nested collection is suitable for a store that has a huge number of products. It allows organizing the products in multiple levels of sub-categories within a collection. It improves the shopping experience of customers as they can narrow down the products of a collection. For example, within a Collection of t-shirt, you can make sub-categories such as male t-shirt, female t-shirt, uni t-shirt, etc. You need to use different tags such as color, type, size, style, and many more.
3. Get inspired from other stores
There is nothing wrong with getting ideas from others. When it comes to organizing the products of your store, you can visit the big and famous Shopify stores so that you may get inspired to organize your products like them.
You will find that there are many stores out there that have similar products you have, and they organize their products properly. You can adopt or modify their ways to organize the products easily without thinking, “How to organize products on Shopify?”
4. Plan your structure
Now you know the capabilities of the Shopify platform and the tools you can use to organize your store’s products. Next, it’s time to plan and implement your Structure of organizing products for your store. First, consider the number of products you have in your store. Based on that, you can go for a simple or nested collection. Then start to categorize your products based on tags. It’s easier to start with broad, then narrow the products category.
5. Implement your structure
When you have the structure ready on your hand, it’s time to implement the structure in the store. Implementing the structure may not seem easy like it sounds. It needs a lot of adjustment and editing. You may need to hire an expert if you want to perform the task perfectly without any hassle. You will be able to focus on your core business if you hand over the project to a Shopify expert. An expert knows where things get problematic and how to fix them as they have years of experience.
You may find these tips very useful when you are struggling to understand “How to organize products on Shopify?”. Remember, never do anything that creates a negative impact on the user experience and makes your store unattractive to the customers.