Getting more traffic is the expensive fix. Getting existing customers to spend more is the efficient one. The average Shopify store converts at 1.4%. That means 98.6% of visitors leave without buying. Of those who do buy,

A 1-second delay in page load time reduces conversions by 7%. On a store doing $10,000 a month, that is $700 in lost revenue per second of delay. Most Shopify stores are running 3 to 5 seconds

Shopify redesigns destroy organic traffic more often than people expect. Not because the new theme is bad. Because nobody documented what the old one was doing right. URLs change without 301 redirects in place. Top-performing pages lose