How to Find Your Shopify Product ID and Variant ID (2026)

Apps need it. The Shopify API needs it. Automation workflows, inventory syncs, and Facebook product feeds all need it. Your Shopify product ID sits behind every third-party integration in your store. But Shopify does not surface it front and center.

This guide covers all five methods to find your Shopify product ID and variant ID: from the 30-second admin URL trick to pulling 250 IDs at once from the bulk JSON endpoint.

What Is a Shopify Product ID and Variant ID?

A Shopify product ID is a unique numeric identifier Shopify assigns to every product the moment it is created. It is permanent, uneditable, and used by every system that needs to reference a specific product: apps, APIs, automations, and marketing platforms.

A Shopify Variant ID is a separate unique number assigned to each variant of a product. If a product has small, medium, and large options, each size gets its own variant ID. The parent product ID stays the same across all variants. Each variant adds its own additional identifier on top of it.

What Do These IDs Look Like?

Product IDs and variant IDs are long numeric strings. Here is what they look like in the Shopify admin URL:

The yellow number is the product ID. The orange number is the variant ID. Both live in the URL every time you open a product or variant in the admin.

Why You Need These IDs

The product ID is the bridge between your Shopify store and everything connected to it. Here is where these IDs actually matter:

5 Methods to Find Shopify Product ID and Variant ID

You can find the Shopify product or variant ID from the Shopify admin > product URL, product JSON data, all variant JSON data, and using third-party apps. Let’s start with the easiest method:

For your help, you can check out the video tutorial below to get an idea of how to find Shopify product ID and variant ID easily.

Method 1: Find Shopify Product ID and Variant ID from Shopify Admin URL

This is the quickest method. No apps. No JSON. No code. You just need access to Shopify Admin.

1. Log in to your Shopify store at admin.shopify.com.
2. Click Products in the left sidebar.
3. Click on the product you want to find the ID for.
4. Look at the browser URL. The long number after/products/is your product ID.

Finding the Variant ID from the Admin URL

Once you are on the product page, scroll down to the Variants section. Click on any variant (for example, “Medium”). The URL updates and shows the variant ID after /variants/.

Method 2: Find Product ID and All Variant IDs from the Product JSON

If you want to see all variant IDs for a product in one view, add .json to the end of any product’s storefront URL. This returns the raw product data including the product ID and every variant ID.

Example:

Finding Variant ID from the Storefront URL

There is another fast way to find a variant ID directly from the storefront without using JSON:

1. Go to any product page with multiple variants.
2. Click on a variant (e.g., “Medium”).
3. Check the browser URL. The number after ?variant= is the variant ID.

Method 3: Export Up to 250 Product and Variant IDs at Once (Bulk JSON)

This is the fastest way to pull multiple IDs without any app or code. A single URL gives you up to 250 product and variant IDs in one view.

Method 4: Export Product IDs Using a Shopify App

Shopify’s default product export does not include product IDs or variant IDs. If you need clean, recurring exports, a dedicated Shopify app is the easiest path.

Two reliable options for this:

• Matrixify: Export all product data including IDs in CSV or Excel format. Supports custom field selection and filtering.
• EZ Exporter: Focused export tool with template support. Useful for recurring scheduled exports.

Method 5: Export Product IDs via the Shopify Admin API (Advanced)

For full automation, large catalogs, or custom integrations, the Shopify Admin API gives you the most control. This method requires developer access and API knowledge.

Shopify now recommends the GraphQL Admin API over the REST API. A single GraphQL query retrieves product IDs, variant IDs, titles, and SKUs for as many products as your store has.

{
  products(first: 10) {
    edges {
      node {
        id
        title

        variants(first: 10) {
          edges {
            node {
              id
              title
              sku
            }
          }
        }
      }
    }
  }
}

Run this in the Shopify GraphQL Admin API explorer. The id fields return global IDs in the format gid://shopify/Product/7522653143105. The numeric part at the end is your standard product ID.

All methods comparison at a Glance

How to Find Your Shopify Catalog ID

Shopify does not assign a native “catalog ID” for standard stores. The term shows up most often when you connect your store to Facebook Commerce Manager or Google Merchant Center, both of which use catalog IDs to track your product feeds.

Frequently asked questions

Md. Jakaria Islam

Jakaria is an SEO Content Writer in Shopify, Ecommerce, WordPress, and Tech Industry with 5+ years of experience. He specialises in developing engaging, helpful content by simplifying complex topics into an amazing story for B2B, SaaS, and Shopify businesses. He’s also passionate about staying updated on growth marketing strategies and Shopify trends.