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What is a Campaign?

A Campaign can be defined as a simple table or a list that you choose to save your leads to. You can have a number of campaigns at the same time. Your campaigns can be named according to the purpose you are creating them for.

For eg: A campaign can be created only for the purpose of storing and managing newsletter subscribers, while another can store and manage the data of those who have opted for a limited-time offer and so on.

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