3 Ways to Make a Product Page as a Homepage on Shopify

Shopify doesn’t allow you to directly make a product page as a homepage on Shopify. But you can achieve a similar result using 3 different methods:

1. Display products on the homepage (no coding required).
2. Auto-redirect from the homepage to a product page. (Consider SEO Impact).
3. Design a Product-Focused Interactive Homepage with Templates.

In this article, I will provide three different methods for transforming a product page into a homepage. First, you need to delete existing content from the homepage and add a “Featured product” here. Second, add a custom liquid code at ‘theme.liquid‘ (you will get it for free). Third, use the Slider Revolution app to make a product page as a homepage with an advanced level of customization by using free templates.

A product-focused homepage on Shopify can highlight flagship products and increase seasonal sales. This is a great feature to showcase your products at the user’s first impression.

Let’s walk through the step-by-step process to make a product page on the homepage!

Should You Use a Product Page as a Homepage on Shopify?

Turning your Shopify store homepage into a product-driven page can be a smart move when your store revolves around a single offer. It helps guide visitors straight to what matters most. However, this approach isn’t suitable for every type of store, especially those with broader catalogs.

• Best suited for one-product or focused-offer Shopify stores.
• Useful for promoting a hero product or a limited-time campaign.
• Reduces distractions and guides visitors toward purchase.
• Makes your main product the center of attention immediately.
• Not recommended for stores with multiple categories or collections.
• Limits your ability to introduce your brand and story properly.
• Needs proper structure to avoid confusing navigation and SEO issues.

So, only you can move forward when you think that your Shopify store is ideal to make your product the homepage. Otherwise, you should avoid making this change.

Why You Need to Use a Product Page as the Homepage on Shopify

Changing your product page into a Shopify home page can significantly improve your conversion potential. It allows you to showcase a flagship product, streamline user experience, and increase sales. Here are 5 reasons why using a product page as the homepage can be beneficial for your store:

• Direct Customer Focus: Immediately showcase your flagship or seasonal product that saves users time.
• Simplified User Experience: Reduce navigation steps by presenting the primary selling item upfront.
• Increased Conversion Rates: Simplifies the buying process, which encourages quicker decisions to buy immediately.
• Highlight Best-Sellers or Promotions: Perfect for seasonal campaigns or promoting high-demand items.
• Enhanced Visual Impact: It can create a strong, targeted visual narrative that speaks directly to your ideal customer.
  

How to Make Product Page Home Page Shopify – 3 Methods

Shopify doesn’t allow you to make your product page the homepage. But it allows you to add products on the homepage. However, I have unlocked 3 different ways to make your product page homepage. Here is a quick comparison of them:

Method 1: Using Shopify Themes Customization

The basic and easiest method to make your product page homepage is to add a ‘featured products’ section to the homepage. Then delete the rest of the products from the homepage. Here are 6 steps to turn your product page into a homepage:

Step 1: Log in to the Shopify Store

• Log in to your Shopify store.

Step 2: Go to Online Store > Theme > Customize

• Navigate to the “Online Store”.
• Click on the “Themes”.
• Then look at the right side, “Customize”.

Step 3: Add ‘Featured Products’ Section

• Click on the “Add Section”.
• Select the “Featured Products” section to add the product(s) you want to showcase on the homepage.

Step 4: Select the Product and Customize Settings

• Select the product that you want to add to the “Featured Products” section on the homepage.
• Then, customize the settings of the products as per your store.

Step 5: Optimize Product Details and Delete Existing Sections & Blocks

• Customize all blocks of the ‘Featured Product’ section, like product title, button text, price, SKU, share text, etc.
• Add Visuals: Now you can add videos to Shopify, reviews, product photography, product details, etc. These visuals will impress and can easily attract your potential customers. Remember to add these visuals from “Add a New Section” from the left sidebar.
• After setting up your product(s), delete previously used blocks and sections that you don’t need on this product page.
• Now, click on the “Save” button.

Step 6: Preview the Product Page as a Homepage on the Shopify Store

Let’s preview how the product page looks. Wow! That’s great, your homepage has transformed into the product page.

Note: I have not added images, videos, product reviews, FAQs, or descriptions (text) to this test page. If you want to make a great landing page for the Shopify store, don’t forget to add these elements.

Method 2: Use Custom Liquid Code to Make Product Page as a Homepage

In this method, I will use a redirect URL from the homepage to the product page. Wait, Shopify doesn’t allow redirecting from the homepage to another page. That’s why we need to customize the ‘theme.liquid’ file to do it. Here is the step-by-step process:

Step 1: Log in to the Shopify Store Dashboard

• As per the previous method, first of all, you need to log in to the Shopify Store.

Step 2: Access the Liquid Code Editor

• Click on the Online Store > Themes.
• Then click on the (…) 3 dots on the left side of the ‘Customize’.
• Now, click on the “Edit Code” option to access the theme code editor.

Step 3: Copy the Custom Code with the Product Page Link

• Copy the liquid code below. ShopiDevs support team has helped me to generate this custom code for free.

{% if template == 'index' %}

<script>

window.location.href = "PRODUCT_PAGE_LINK_HERE";

</script>

{% endif %}

{% if template == 'index' %}

<script>

window.location.href = "PRODUCT_PAGE_LINK_HERE";

</script>

{% endif %}

Step 4: Add the Product Page Liquid Code to the Homepage

• Click on the </>theme.liquid file.
• Find out the </head> header close.
• Paste the code you copied in the previous step.
• Replace the product page link: Look at the code after the window.location.href= “PRODUCT_PAGE_LINK_HERE”. Here, provide your real product page URL to make it the homepage.
• Finally, click on the “Save” button.

Step 5: Preview the Storefront

Let’s check the storefront and how the product page looks on the homepage. That’s great!

Note: In this method, you can’t make your product page the homepage. But you can redirect your homepage to the specific product page. So, if anyone visits your homepage, they will land on your product page, and this page will work as your homepage.

⚠️ This method is not recommended for SEO and should only be used for short-term campaigns.

SEO Impact of Redirecting Shopify Store Homepage to a Product Page

Redirecting your Shopify homepage to a product page can affect how search engines understand your store. The homepage usually carries the most authority and helps other pages rank better. When you redirect it, that value may not pass properly. Search engines can also struggle with JavaScript-based redirects, which may cause indexing issues.

This setup can also hurt your site structure and internal linking. Visitors lose the chance to explore collections or other important pages. Over time, this may reduce organic traffic and keyword rankings. If you use this method, apply it carefully and avoid it for a long-term SEO strategy.

Method 3: Make the Product Page a Homepage with the Slider Revolution App (Template-Based)

This is the best way to make a product page as a homepage using different templates from Slider Revolution. It offers to design stunning and stylish product pages that can increase conversion rates on your store. Here is why Slider Revolution:

Here, I will make a product page for the homepage of a Restaurant using ‘Le Chef’ templates. Let’s explore how to make a product page home page in Shopify using the “Slider Revolution and Section” app:

Step 1: Install the Slider Revolution App

• Log in to your Shopify store dashboard.
• Click on “Apps” > Search for “Slider Revolution”.

• Now, click on the “Install” button of the ‘Slider Revolution & Sections’ app.

• Then it will be redirected to the Slider Revolution App’s dashboard.

Step 2: Click on “My Sliders” > “New Sliders from Templates”

• Click on the “My Slider” option from the Slider Revolution dashboard.
• Then you will have 3 options to create a slider for the product page.
  1. New Blank Slider.
  2. New Slider From Templates.
  3. Manually Import Slider Zip.

We don’t have any zip slider files, and creating a new blank slider is complex and requires design and technical skills. So, we have to avoid those. Now, I will explore Slider Revolution and Sections templates.

Step 3: Install Necessary Templates for the Product Page on the Homepage

In this step, I have installed 2 templates (Static and dynamic) to design a professional and high-converting product page for the homepage. Following the same process, you can add more section templates depending on your products and store.

•  Install a Shopify Hero Slider template from 300+ templates of Slider Revolution.

Here I have used the “Le Chef Header” template. You can choose any one hero template from a wide range of templates.

• Install a product carousel template to make your product page a homepage.

Here you can see two different categories of ‘Carousel’ and ‘Product’. You will find a lot of templates in those sections that you can use in organizing and showcasing your products.

Moreover, if you want to add more videos, banners, and other sliders to the product page, then install templates for them. Now, after installing all the necessary templates, you need to customize these templates.

Step 4: Click on the Pen Icon to Customize Sliders

• Here I have installed 3 sliders that you can see in the “My Slider” options on the Slider Revolution dashboard.
• Hover over the slider and click on the “Pen” icon to customize sliders.

Step 5: Customize the ‘Hero Slider Templates’ and Copy the Shortcode

You have a wide range of options to modify and customize your slider templates. Layout, content, background, text, animation, responsive, and more advanced options are available here.

• Click on the “Save” button to save it.
• Copy the shortcode from the Module General Options > Title.

Step 6: Activate the Slider Revolution App on the Shopify Store

• Log in to the Shopify store > Online Store > Themes > Customize.
• Click on the App embeds icon.
• Turn on the Slider Revolution & Section app to activate it.
• Click on the “Save” button to activate the Slider Revolution app.

• Click on the ‘Sections’ icon to go back to the Sections dashboard.

Step 7: Add a General Slider Block to add a Hero Slider on the Homepage

• Click on the “Add Section” > “Apps” > “General Slider” block.

Now you will have a “General Slider” block.

Step 8: Paste the Hero Slider Shortcode on the General Slider on the Homepage

• Click on the “General Slider” block.

• You can see the option to connect the static slider on the store.
• Paste the shortcode you have copied in “Step 5”.

Step 9: Delete Previous Sections & Blocks Rest ‘Apps’ Sections

• Hover over the previously used sections on the homepage to delete them. Because we need to create a product page on the homepage.
• Click on the delete icon to remove all sections without the ‘Apps’ section

Note: If you want to reuse the homepage elements later, then keep a theme backup file before editing your product page on the homepage.

If you won’t need to use these elements later on your Shopify store, then you can skip it.

Step 10: Customize and Copy the ‘Dynamic Product Slider’ at Slider Revolution

I have already shown you how to create and publish a “General Slider” on your Shopify store. Now you are going to learn how to add “Dynamic Products Slider” templates.

• I have installed the ‘Dynamic Product Slider’ in ‘Step 3’.
• Customize the product slider template by using this wide range of options.
• Save the slider.
• Copy the Shortcode of the dynamic product slider.

Step 11: Add a ‘Dynamic Product Slider’ Block to Add Products on the Homepage

Go back to the Shopify store theme editor.

• Click on the ‘+’ icon to add a new block, or you can add a new section.
• Click on the “Apps” section.
• Then click on the “Dynamic Product Slider” option to add it.

Step 12: Paste the Add the Product Slider Shortcode and Paste to the Store

• Click on the “Dynamic Product Slider” block, the same as you have done for ‘General Slider’ in Step 8.
• Paste the shortcode on the right side above the corner.
• Select the product collection and set how many products you want to show.

Note: Add more sliders by following the same processes, like adding ‘general slider’ and ‘Dynamic Sliders’. You can add product reviews, videos, images, and other information by using the Slider Revolution app.

Also, you can “Countdown Slider” for any seasonal sales or discounts for a limited time.

Step 13: Add More Sections Like “Featured Collections” (Optional)

Now you can add more sections from the Slider Revolution App or without any app. You can follow the screenshot below to add more sections that highlight your products.

Step 14: Save the New Product Page on Your Homepage

After adding and customizing all sections of the product page on the homepage, click on the “Save” button.

Step 15: Test the Homepage that works as a Product Page

Let’s check the final result of the homepage as a product page using Slider Revolution slider templates.

Note: Here, I have transformed a product page into a homepage for a restaurant and food items. However, you can add more sliders for a wide range of options to design your product pages on the homepage. If you haven’t understood any steps or found any issues, contact our support team.

Conclusion

So, you have reached the end of the “How to make a product page home page Shopify” blog. Hope you have found this blog helpful in achieving your Shopify goal.

I have provided 3 different methods; you can choose anyone from these based on your requirements. If you want to showcase a basic product page on the homepage, then go with the built-in theme editor on Shopify.

But when you want to optimize conversion rates and increase sales through this product page, consider the Slider Revolution app.

FAQs:

Md. Jakaria Islam

Jakaria is an SEO Content Writer in Shopify, Ecommerce, WordPress, and Tech Industry with 5+ years of experience. He specialises in developing engaging, helpful content by simplifying complex topics into an amazing story for B2B, SaaS, and Shopify businesses. He’s also passionate about staying updated on growth marketing strategies and Shopify trends.