Every business owner knows that if your customers are not aware of your products, your business will not do well. No matter how good your products are, you will not get the desired outcome from the business. As a result, running promotional campaigns is a must to let customers know about your products and grow your business. Using Shopify to build your eCommerce store is a plus point because you will get the necessary marketing tools built-in there to ease your journey. Let me share a few effective tips so that you will promote Shopify stores successfully.
1. Adopt SEO technique
Before going to adopt other tools to promote Shopify stores, you should optimize your website for search engines so that your website will appear on the top page of search results. SEO will bless you with the most organic visitors that you cannot get with any paid advertisement. The more qualified leads you get through SEO on your site, the more chances that you will get more actual sales.
When you are optimizing your site for search engines, make sure that your site does not take much time to load. If someone clicks on your site and it takes a while to load, the user will cancel and visit another’s site. Site speed is also important to ensure a great user experience. A good user experience delights the customer and motivates them to suggest others for your store. Word of mouth is so effective way of non-paid promotion as people trusts more when customers suggest a brand.
2. Blog writing
Thinking of promoting your store, blogging might be your handy solution. Quality content can be an asset that you can use to promote Shopify stores. No matter you are selling products or services if you post authentic content regularly that meets people’s needs, then they will visit your website again and again. Original content with proper SEO will definitely generate more and more organic traffic to your website.
Blog posts greatly help you to let your customers know about your products, business, and other related information to raise the attraction of your customers. Enrich your website with informative blog posts to flatter your visitors so that they willingly share your posts on different social media. It is a great way to promote Shopify stores without any expense.
3. Email marketing
If you see the analytics of your store, you will be surprised to see the difference between the number of visitors and the number of actual purchases. All the visitors will not purchase your products but they left with valuable information. If you can utilize them properly, you will be able to get them back in the future.
Email marketing is so effective to attract and retain customers through maintaining proper customer relationships. Collect the email of your visitors and make a list of your potential customers. Now you can run different promotional campaigns through email to promote Shopify stores.
4. Promotion through social media
You should utilize the power of social media when your target customers are spending hours on social media every single day. Your purpose is not selling your products on social media rather create awareness about your business and direct them to your Shopify store.
When you can engage your customers with your business on social media by asking them to check your sites, sharing your blog articles, they will talk about your brand by themselves. When people willingly create buzz on social media about your store, you will see an increase in visitors to your store.
5. Work with influencers
People who have large followers often work to promote brands. As people are fond of social media, the power of social media influencers has significantly raised. When an influencer starts talking about your products, reviews them, or suggests them to their followers, you will see a great chance in your business growth.
Make sure that the influencer you are partnering with has a relatable image that matches your brand. Suppose, if you are selling electronic items, you can make a partnership with a famous tech reviewer. It will increase the credibility of your brand as well as generate more visitors to your website.
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6. Cross promotional activities
Sometimes, going for promotional activities alone may seem more expensive for you. In this case, you can go for cross-promotional activities by collaborating with other Shopify store owners. This is a cost-effective way to promote Shopify stores as well as get visibility to related store’s customers.
You can find out who is selling complementary or related products to you so that you guys together can run cross-promotional activities. You can share each other’s posts on social media or any other platform so that both of you can get more attention from the customers. Besides that, you will be able to promote your brand on your partners’ banners.
7. Go for paid advertisements
When it comes to promotion, you can always go for paid advertisements. If you are not satisfied with the results you get after using other promotional tools, you can set a budget and go for paid advertisements.
You can use Facebook ads if you think that your target customers use this platform more. You can also choose other social media platforms such as Instagram, YouTube, Linked In, Pinterest, and so on to reach your target customers.
8. Special Offer
People love to feel special that’s why special offers always work on them. If you come up with special price offers, discounts, gift cards, give away and other offers in your store, you can get more responses from your customers.
You can be trendy and creative to design your offers based on your target customers. If you give a closer look at the analytics of your store, you will get effective insights that will help you to craft your special offer for your target group. Hence, it’s a common way to promote Shopify stores.
It is very to promote Shopify stores if you want to operate your business properly in this very competitive market. You will be able to sustain and grow your business by following these proven tips.