On Shopify, your product photo is doing the job a sales associate does in a physical store. It answers “what does this look like?”, “how big is it?”, “what’s the texture?”, and “can I trust this brand?”

Instagram content converts better than static product photography. Posts showing real customers wearing, using, or reviewing a product generate 4x higher click-through rates than branded content alone. The problem is that this content sits on Instagram while